A Custom Flavour for Every Vibe
At the centre of the experience is a bold, Sprite-branded touchscreen kiosk. Visitors answer a few rapid-fire questions - “What’s your snack mood?” “What’s your drip level?” “Pick your festival vibe” - with answers that reflect Sprite’s youth-savvy brand tone. Behind the scenes, a custom-built AI model interprets those inputs and instantly generates a unique piece of Sprite-themed artwork: part flavour map, part festival badge, part personal billboard. The result? A completely original postcard design, printed on the spot and yours to keep.
Powered by SMARTplay
This is where SMARTplay kicks in. Our generative engine wasn’t just a gimmick - it was trained on Sprite’s entire design DNA, from typography and tone of voice to past campaigns and social content. Each printout felt like a genuine extension of the brand, but filtered through the lens of each user’s answers. No two were the same - but every single one was unmistakably Sprite.
Print It. Wear It. Share It.
From printed postcards to wearable patches and digital sticker packs, every output became a moment of personal brand ownership. The booth doubled as a mini maker space, with a physical tray of finished cards and a display stand showing off other AI-generated merch. Users could collect, compare and swap - or share their custom creations on social, thanks to QR-enabled digital versions. It was festival cool meets algorithmic swag.
A Buzz-Worthy Festival Presence
Designed for fast-moving event environments, the kiosk was lightweight, low-latency, and fully self-contained - easily deployable at brand pop-ups, summer festivals or in-store takeovers. The vibrant UI, dynamic lighting and citrusy green glow made it unmissable on the floor. And because each experience ended with a personalised takeaway, it extended Sprite’s brand impression far beyond the booth itself.
Sprite Refresh Your Drip
AI-generated merch. Real-world fizz. Totally you. Sprite wanted to bring personal flavour to a new generation of fans. So we imagined an activation that goes beyond sampling, and taps into something even more craveable - self-expression. "Refresh Your Drip" is an AI-powered, festival-ready merch booth that turns user personalities into punchy Sprite-branded artwork in seconds. It’s fizzy. It’s playful. And it’s proof that brand love can be algorithmically engineered.
Category
SMARTplay
Year
2024
Client
McCann World Group
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