Supercharged Sponsorship at LegalGeek 2024
When Sense partnered with Addleshaw Goddard for LegalGeek 2024 - the “Glastonbury of legal events” held at Shoreditch’s Old Truman Brewery - we were tasked with making AG’s platinum-sponsor presence unmissable. Our brief: communicate the firm’s expertise in innovation-led projects, drive stand footfall and bring AG’s “more imagination, more impact” ethos to life amidst the buzz of Europe’s largest legal-tech conference.
Game Mechanics: Law Levelled Up
Our solution was an original video game that cast solicitors as superheroes on a high-stakes, city-wide race. Attendees chose from multiple legal characters (each with unique superpowers), navigated digital “legal obstacles,” and collected AG tokens en route to the virtual AG head office. Fast-paced leaderboards kept competition fierce, while on-screen branding and bespoke sound design reinforced AG’s cutting-edge position.
Record-Breaking Engagement & Reach
LegalGeek 2024 drew more than 3,200 attendees and over 50 exhibitors, with a lineup of 140+ speakers across two stages - making it one of Europe’s biggest legal-tech gatherings. Our ‘Law Levelled Up’ activation drove record traffic to the AG stand, delivered over 1,500 game sessions in two days, and generated 800+ qualified leads. A pop-up Jenki Tea bar kept superheroes fuelled and conversations flowing long after the final lap.
More Imagination, More Impact
By turning legal experts into gaming heroes and fusing playful engagement with high-impact sponsorship, we helped Addleshaw Goddard cement its leadership in legal innovation - and set a new benchmark for trade-show activations.
Law Levelled Up
At LegalGeek 2024 - a 3,200-attendee legal-tech conference in London - we partnered with Sense to help platinum sponsor Addleshaw Goddard steal the spotlight. Our bespoke arcade game, Law Levelled Up, cast solicitors as superheroes racing through a 3D cityscape, driving record booth traffic with over 1,500 plays in two days and generating more than 800 qualified leads.
Category
SCREENplay
Year
2024
Client
Sense
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