Turning Questions into Clean Answers
At Kärcher expos and retail demo spaces, product education can get technical - fast. So we designed a SMARTplay experience that made learning effortless and entertaining. Enter Karl Kärcher, a friendly AI-powered avatar who lives in a branded touchscreen kiosk. Visitors simply speak their question, and Karl responds instantly - no buttons, no jargon, just helpful advice and animated charm.
Real-Time Reactions from a Virtual Expert
Karl isn’t just a talking head. He’s fully animated in Unreal Engine, with expressive gestures, real-time lip sync and a personality that’s one part technician, one part over-caffeinated German uncle. The system combines voice recognition, generative AI, and branded motion capture to create real-time conversations - answering product questions, recommending accessories, and even reacting playfully to off-topic comments (“Nein, I do not clean teeth!”).
Education That Sticks (and Then Gets Blasted Off)
By replacing leaflets and static FAQs with dynamic dialogue, the experience turned passive spectators into curious participants. Karl explained things like the difference between bar pressure and flow rate, then backed it up with animations, diagrams, and product callouts - making even complex info feel intuitive and light. It was product education disguised as entertainment.
One Voice. Multiple Uses.
Karl’s voice model and 3D avatar can be reused across formats - from large-scale trade shows to compact retail kiosks. He’s equally at home at garden expos, DIY store installations, or as an online support companion. The result? A scalable, memorable ambassador who always stays on-brand - and never runs out of battery.
Ask Karl Kärcher
An AI-powered touchscreen avatar that lets customers ask anything about Kärcher gear - and get instant, visual, spoken answers from the ultimate German cleaning hero. Deployed across expos, demo bays, and interactive retail zones, this SMARTplay activation transforms product education into real-time conversation. Whether it’s a tradeshow crowd curious about industrial pressure washers or a weekend gardener wondering which nozzle to use on sandstone, users simply speak to Karl - and get engaging, expert guidance in return. Powered by real-time graphics and conversational AI, Karl Kärcher responds with visual demos, motion-captured expressions, and practical advice tailored to each question. He’s part technician, part brand mascot, and all about cleaning up confusion using the power of AI.
Category
SMARTplay
Year
2025
Client
Dentsu
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