Here's a quick roundup from the studio floor looking at tech trends that are emerging now and likely to grow fast in consumer activations.

1. Mixed Reality Wearables (beyond the phone)

With devices like Apple Vision Pro, Meta Ray-Ban smart glasses, and soon lighter AR wearables, activations are shifting from “hold up your phone” to “hands-free immersive.” Expect to see pop-ups, brand tours, and VIP activations that let consumers step into a branded MR overlay world.

2. Holographic & Volumetric Displays

Portable hologram boxes and volumetric LED setups are becoming affordable. Instead of flat screens, activations can now project products, brand mascots, or live interactions as 3D holograms. These are ideal for wow-factor in bars, events, and retail spaces.

3. Biometric / Emotion-Responsive Experiences

Wearables, cameras, or sensors can read mood, heart rate, or movement — and adjust activations accordingly. Example: your dance moves or laughter level could unlock a prize, or lighting/audio changes to mirror your energy. This is playful, personalised, and makes the consumer feel “seen.”

4. Tokenised Rewards & Digital Collectibles

Moving beyond loyalty points, activations are starting to use blockchain-lite mechanics for collectibles or “proof of participation.” Attendees unlock a digital badge, token, or limited digital art piece that doubles as a reward, discount, or even access pass to future experiences.